Data is the common thread uniting digital businesses and enabling growth. The digital world allows companies to reach millions of consumers and to understand better than ever before how and why people are using their service. Allowing further innovation and experimentation, while guaranteeing common rules to protect consumers, is crucial to unlocking Europe’s digital promise.
As the amounts of data generated by machines or processes based on emerging technologies increase over time, the demand for services that rely heavily on data is growing rapidly in the EU and worldwide. Europe has undeniable potential to create a strong Digital Single Market that is a key player in the global landscape founded on a unified data economy. It is therefore essential to have a clear long-term vision and clarity in future regulatory initiative and strong enforcement of existing rules are essential to unlock this potential.