Creativity and content are flourishing online. More than ever the online creation and distribution of content is driving cultural, social and economic growth in Europe. Digital services allow consumers to discover and access creative content anytime, anywhere, increasing choice, access and opportunities. Digital technologies also reduce production and distribution costs for content, as well as allowing producers of content to reach global audiences almost instantly. In this climate opportunities are rife for new innovative EU business and funding models. As such, never before has there been such a need to foster both creativity and the distribution of content online.

With this in mind, EDiMA is actively engaged in discussions how this is best achieved through the development of forward-looking and fit-for-purpose EU policy.