Consumers not only demand innovation, they determine it. In the last few years brand new consumer services have sprung up in the EU Digital Single Market, in particular driven by mobile and cloud up-take. Within the app environment, consumers have gravitated towards the simplicity, low costs and dynamic nature of these services, many of which are disruptors changing the way their markets work. It is also essential to recognise the empowered position that the digital consumer today enjoys. Overly prescriptive legislation and regulation are threatening this innovative environment and risk reducing consumer value from such services. New legislation should always take into account the existing framework and be based on evidence along with the checks for proportionality and the effect on future innovation.

EDiMA is committed to addressing consumer concerns by adhering to the consumer acquis and contributing to EU discussions to find even more effective mechanisms to address concerns in the future if possible.